When someone is on the verge of buying your art they always look over it for a duration. Moreover, they look at the small white tag on the wall next to the art to catch the sight of the title. They also find out ‘what your art illustrates’ and ‘how your art relates to your title’. An eye-catchy title also provides a strong connection for a buyer who is unsure, to then become ambitious and purchase your work.
Here are some of the essential points for fine artists to create titles.
1. Keep it short and keep simple
Do not struggle with complicated or lengthy titles. Keep them simple is a good approach to do. Label them easy to understand and remember gives better results in selling.
2. Make your titles expressive but not too particular
Consider your art that illustrates undoubtedly what is happening in the artwork or painting. For example, you finished a still painting of some flowers in a vase and a candle on the bedside table, you can name it “Still Life with Flowers and Candle”.
In addition, you can never go too particular with your expressive titles. For example, if your painting is of your sister, it would not good to name it “My Elder Sister Maria”. Name it “Girl in the Black Dress”, which will expand your audience to more potential buyers.
3. Include the name of the particular place when naming a painting
People are curious to purchase painting especially if your artwork showing a location they are familiar with, such as hometown, the old homestead where they grew up, a famous restaurant, or a mountain range. Make sure to title the painting by location name if it is a popular landmark, national monument, museum, or park. However, people also want to know the place where they never visited.
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4. Never name your painting “Untitled”
Naming your painting as “untitled ” can be a real deal stopper and turn off to potential customers. For potential buyers and viewers, it becomes hard to believe your work has value if your artwork seems with no name. Titles matters a lot for potential art buyers and viewers.
Moreover, if you are selling online “Untitled” your artwork would not get you anywhere in the search engine. When you type “Untitled” the results are something else which are not relevant to your search. It becomes hard to find a masterpiece in SERPs(Search Engine Optimization Results Page).
- For specific genres:- Like portraits, historic events, landscapes, etc. You may try out the following:-
- Portraits:- Include the name of the person, add occupation and date.
- Landscapes:- start with the location, which might include the time of day, the season of the year, and the mood as well. For example “ The Garden Tomb at Sunset”.
- Historic event:- Name it according to the event such as “First Man on the Moon”.
5. Start with the artwork’s focal point
Titling your artwork after the focal point will help others to get an absolute idea about your artwork, especially when the piece is abstract.
6. Involve others in the naming process
you can ask others for help naming your artwork or also get their opinions on a title you are thinking of. Maybe your title sounds clever to you, but actually, that might be a total flop. Get feedback from others gives you a better title for your artwork.
7. For multiple pieces includes a series of paintings, name them sequentially
For example, if you want to do series of moonlight paintings, they can be titled “Fence Post in the Moonlight #1”, “Fence Post in the Moonlight #2”, “Fence Post in the Moonlight #3” and so on. It is a good way to organized and remembers your series of artwork.
Read also – How To Become An Artist?
